"The dirt flies. The bronco attacks. The future of western grit rolls with a swoosh on its flank." On a trail beaten by thundering hooves, a rider, number 07, soars atop an inky-black bronco. His uniform? Neon, fire, motocross couture. The Arena, saturated with light, screams. The cowboy doesn't flinch. He transcends. The West isn't dead. It's only just beginning.